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SONIC BRAND STORYTELLING
THE SONIC BRANDING BLOG
Learn how to leverage sound to create enduring emotional connections between your brand and its customers.
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![The Power of Sound in Brand Communications [Infographic]](https://static.wixstatic.com/media/5cbab6_d1bb8373c9c64f7b86ecc51df2f7645f~mv2.webp/v1/fill/w_1024,h_769,al_c,q_30,blur_30,enc_avif,quality_auto/5cbab6_d1bb8373c9c64f7b86ecc51df2f7645f~mv2.webp)
![The Power of Sound in Brand Communications [Infographic]](https://static.wixstatic.com/media/5cbab6_d1bb8373c9c64f7b86ecc51df2f7645f~mv2.webp/v1/fill/w_1024,h_769,al_c,q_90,enc_avif,quality_auto/5cbab6_d1bb8373c9c64f7b86ecc51df2f7645f~mv2.webp)
The Power of Sound in Brand Communications [Infographic]
Only about 10% of U.S. brands have adopted audio cues as part of their brand strategy. Here are stats on the brand power they're missing.
The ChromeOrange Media Sonic Brandmasters
Aug 22, 20241 min read
3 Tips for the Strategic Use of Audio in Social Media
According to an analysis conducted by The Content Factory, the average organization spends between $200 and $350 per day on social media...
The ChromeOrange Media Sonic Brandmasters
Nov 30, 20213 min read
3 Reasons Why Jingles Made from Hit Songs Have an Impact on Consumers
When GSK began implementing television and radio advertising for prescription Trelegy, their jingle was a takeoff on the 1970 Jackson-5...
The ChromeOrange Media Sonic Brandmasters
Oct 26, 20213 min read
5 Ways Music Enhances Brand Messaging
And music and sound are remembered 10 to 100 times faster than visuals are. As a result, there are 5 ways music enhances brand messaging.
The ChromeOrange Media Sonic Brandmasters
Oct 22, 20213 min read
Plop, Plop, Fizz, Fizz!
In 1975, the world first heard what would become a beloved, iconic jingle: "Plop, plop, fizz, fizz, oh what a relief it is!" And the...
The ChromeOrange Media Sonic Brandmasters
Oct 4, 20213 min read
How Was Sonic Branding Invented?
We hear one question all the time: how was sonic branding invented? The answer is that it wasn’t. It came about as a natural outgrowth of...
The ChromeOrange Media Sonic Brandmasters
Aug 27, 20213 min read
10 Sonic Branding Do’s and Don’ts
Sonic branding is a powerful way to boost brand recall and recognition. As we’ve pointed out in previous blog posts and in our webinar,...
The ChromeOrange Media Sonic Brandmasters
Aug 10, 20214 min read
3 Big Reasons Why UX Designers Should Not Ignore Sound
Sound has been proven to boost brand recall by as much as 96%. User experience (UX) is about how things work. But it’s not all about...
The ChromeOrange Media Sonic Brandmasters
Aug 3, 20213 min read
Why Sound is Such a Powerful Memory Trigger
Echoic memory, which holds audio information from your sense of hearing, lasts only 2 to 4 seconds. One of the most common questions...
The ChromeOrange Media Sonic Brandmasters
Jul 26, 20214 min read
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