music for brand storytelling | ChromeOrange Media

The Sonic Branding Blog

The ChromeOrange Media Sonic Branding Team

3 Tips for the Strategic Use of Audio in Social Media

According to an analysis conducted by The Content Factory, the average organization spends between $200 and $350 per day on social media...

The ChromeOrange Media Sonic Branding Team

3 Reasons Why Jingles Made from Hit Songs Have an Impact on Consumers

When GSK began implementing television and radio advertising for prescription Trelegy, their jingle was a takeoff on the 1970 Jackson-5...

The ChromeOrange Media Sonic Branding Team

5 Ways Music Enhances Brand Messaging

And music and sound are remembered 10 to 100 times faster than visuals are. As a result, there are 5 ways music enhances brand messaging.

The ChromeOrange Media Sonic Branding Team

Plop, Plop, Fizz, Fizz!

In 1975, the world first heard what would become a beloved, iconic jingle: "Plop, plop, fizz, fizz, oh what a relief it is!" And the...

The ChromeOrange Media Sonic Branding Team

How Was Sonic Branding Invented?

We hear one question all the time: how was sonic branding invented? The answer is that it wasn’t. It came about as a natural outgrowth of...

The ChromeOrange Media Sonic Branding Team

10 Sonic Branding Do’s and Don’ts

Sonic branding is a powerful way to boost brand recall and recognition. As we’ve pointed out in previous blog posts and in our webinar,...

The ChromeOrange Media Sonic Branding Team

3 Big Reasons Why UX Designers Should Not Ignore Sound

Sound has been proven to boost brand recall by as much as 96%. User experience (UX) is about how things work. But it’s not all about...

The ChromeOrange Media Sonic Branding Team

Why Sound is Such a Powerful Memory Trigger

Echoic memory, which holds audio information from your sense of hearing, lasts only 2 to 4 seconds. One of the most common questions...