SONIC BRAND STORYTELLING
ABOUT US
ChromeOrange Media's Formation
ChromeOrange Media was founded in 2020 by two entrepreneurs who were raised by entrepreneurs. After 30+ years of producing records and creating custom musical idents, jingles, sonic branding, and marketing assets for big companies, they looked back at their SMB roots and came to a startling realization: only a precious few companies in the SMB sector and small batch economy were leveraging the immense power of sound to communicate brand value and meaningful differentiation, amplify brand messaging, boost brand recall, and connect their brands with customer emotions.
The problem? Cost.
The painful truth was that implementing an audio brand strategy was a financial impossibility for many SMB companies. Without hundreds of thousands—or even millions—of dollars to budget for sonic branding, SMBs were unable to afford the kind of sonic brand campaigns the "big guys" were able to implement. That left SMBs to wonder how much more competitive they could have become if they could find a sonic branding agency aligned with their SMB needs and budget.
Our sister company, ChromeOrange Music, is our clients' resource for original music and carefully-curated covers that are meticulously selected for their exclusive brand playlists.
Sonic Branding Built For SMB Budgets
It would have been awfully nice, too, if a sonic branding agency could have incorporated a curated selection of original, proprietary music (instead of overused, stock, cookie-cutter library music) that could have been licensed to them on an exclusive basis as the brand's dedicated brand playlist—at a price that wouldn't break their budget. The icing on the cake would have been an agency capable of connecting the dots between sonic branding and strategic business initiatives.
Welcome to ChromeOrange Media!
We've built a different kind of sonic branding agency (okay, a whole lot different)—one with a library of proprietary, original music you can license at a reasonable cost to complement your sonic logo, plus all the bells-and-whistles talent your brand needs:
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Our Business Strategy Mastermind, who understands brand sound from a strategic business perspective.
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Our Chief Sonic Brandmaster and producer who, for 40 years, worked with major label recording artists like Aretha Franklin, Joe Cocker, Wynona, Debbie Gibson, Brian Setzer, and Miles Davis, just to name a few.
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Our Chief Brand Strategist, who, for 40 years, developed sonic content (advertising music, jingles, and brand sound) for companies in the B2B and B2C sectors.
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Our Chief Multimedia Producer and Sonic Brandmaster, who spent 40 years as an advertising creative in Fortune 500 companies like Ford, American Express, Avis, AT&T, and JPMorgan Chase.
TM
Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.
Dave Trott
We Connect Audio Brand Strategy
With Strategic Business Vision
We're as focused on audio brand strategy as we are on sonic brand creation. And we offer expertise you'd be hard pressed to find among our competitors—the ability to connect sonic branding, sonic brand storytelling, and audio brand strategy with your strategic business vision.
We understand your challenges, needs, and growth expectations. And we're part of the SMB sector we serve—uniquely aligned with your competitive vision.
Susan Faber Gaide, Chief Brand Strategist, and Mark Gaide, Chief Sonic Brandmaster, grew up in the SMB sector. They know the rigors of building and scaling an SMB brand and the arduous uphill competitive battle SMBs wage against larger industry players every single day. Even though we've never met you, we've walked that walk with you.
Ready to harness the immense power of sound to make something big happen for your SMB brand? Let's go!