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The ChromeOrange Media Sonic Brandmasters
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SONIC BRAND STORYTELLING
HOW WE WORK
Our Sonic Brand Storytelling Process
Sound profoundly impacts consumer behavior...
evokes specific emotions and creates a mood that resonates with the brand's message.
Your brand is a story
unfolding across all
customer touchpoints.
Jonah Sachs
Consultant, Author & Entrepreneur
Phase 1
The Brand Audit
We begin the sonic brand storytelling process begins with the completion of a brand audit questionnaire. This is our Sonic Brandmasters' first introduction to your brand's nuances: identity, personality, image, differentiation, value props, positioning, proof points, messaging pillars, storytelling, brand activations, and marketing assets.
The Sonic Brandmasters will assess the alignment between your brand messaging and the way you want your brand to be perceived, looking for missed opportunities to shape your brand narratives in dynamic, unforgettable ways that can only be achieved through sound.
Phase 2
Refining Your Brand Vision
Refining your brand vision starts with an examination of your brand's identity, market position, target customers, and messaging framework. In this phase, we'll begin working with your brand and marketing teams to develop a sonic strategy for your brand that will align with your brand's vision, values, differentiation strategy, visual brand assets, and long- and short-term goals.
Our Sonic Brandmasters work with your brand and marketing teams to map the trajectory of your brand's future course so that, going forward, the experience it will deliver will ignite an emotional connection between your brand and its customers.
Emotionally connected customers account for 37% of revenue and spend twice as much annually.*
Customers who have an emotional connection with
a brand have a 3x higher
lifetime value.*
* Source: Access
Phase 3
Competitive Analysis
We'll analyze your competitors' market position, brand messaging, and brand activations, with particular emphasis on their use of sound.
We'll also conduct customer experience and sentiment analyses of your competitors' brands compared with yours. This is an important step because what customers say to each other about your brand is more important than what you say about it. Brand sound is also a topic of discussion among consumers, especially when the sound isn't a good fit for the brand.
Phase 4
Sonic Brand Strategy Development
A well-defined and executed brand strategy that includes sonic brand storytelling leads to consistent brand messaging that:
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Supports the brand's market position
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Creates a strong emotional connection with customers
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Differentiates on a deeper level
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Drives brand equity
This phase of sonic brand strategy development is critical for determining precision brand strategies fueled by sonic-infused brand messaging. Our expert-led approach ensures that your sonic brand and sonic brand storytelling will resonate with your audience.
In sonic brand storytelling, we
have to find the sweet spot — the bridge between brand narratives and the desired customer emotion. That's where demand takes root.
Susan Faber Gaide
Chief Brand Strategist for ChromeOrange Media
Phase 5
Sonic Brand Strategy Implementation
Consumers who are emotionally connected to a brand have a 306% higher lifetime value, stay with a brand an average 5.1 years vs. 3.4 years, and recommend brands at a much higher rate (71% vs. 45%).*
Sonic brand storytelling that complements brand visuals and messaging across all touchpoints can help you tell a more memorable brand story—one that raises brand recall and differentiates your brand from even its fiercest competitors.
Over time, the consistent use of your brand's sonic assets will enable you to forge an emotional connection between your brand and its customers. And that can help foster enduring customer loyalty.
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