SONIC BRAND STORYTELLING
HOW WE WORK
Our Sonic Brand Storytelling Process
Sound profoundly impacts consumer behavior...
evokes specific emotions and creates a mood that resonates with the brand's message.
Your brand is a story
unfolding across all
customer touchpoints.
Jonah Sachs
Consultant, Author & Entrepreneur
Phase 1
The Brand Audit
We begin the sonic brand storytelling process begins with the completion of a brand audit questionnaire. This is our Sonic Brandmasters' first introduction to your brand's nuances: identity, personality, image, differentiation, value props, positioning, proof points, messaging pillars, storytelling, brand activations, and marketing assets.
The Sonic Brandmasters will assess the alignment between your brand messaging and the way you want your brand to be perceived, looking for missed opportunities to shape your brand narratives in dynamic, unforgettable ways that can only be achieved through sound.
Phase 2
Refining Your Brand Vision
Refining your brand vision starts with an examination of your brand's identity, market position, target customers, and messaging framework. In this phase, we'll begin working with your brand and marketing teams to develop a sonic strategy for your brand that will align with your brand's vision, values, differentiation strategy, visual brand assets, and long- and short-term goals.
Our Sonic Brandmasters work with your brand and marketing teams to map the trajectory of your brand's future course so that, going forward, the experience it will deliver will ignite an emotional connection between your brand and its customers.
According to GaggleAMP, emotionally connected customers account for 37% of revenue and spend twice as much annually.*
Customers who have an emotional connection with a brand have a 3x higher lifetime value.*
* Source: Access
Phase 3
Competitive Analysis
We'll analyze your competitors' market position, brand messaging, and brand activations, with particular emphasis on their use of sound.
We'll also conduct customer experience and sentiment analyses of your competitors' brands compared with yours. This is an important step because what customers say to each other about your brand is more important than what you say about it. Brand sound is also a topic of discussion among consumers, especially when the sound isn't a good fit for the brand.
Phase 4
The ChromeOrange Sonic Brand Blueprint™
Sonic brand storytelling is a brand system, not a mere creative afterthought. We'll create and implement a Sonic Brand Blueprint™ for your brand—a well-defined and executed sonic brand storytelling strategy that will:
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Support your brand's market position
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Create a strong emotional connection with customers
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Differentiate your brand on a deeper level
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Drive brand equity
1. Brand Emotion Definition. We'll identify the emotional response your brand must create. Emotion becomes the structure behind sonic brand storytelling.
2. Sonic Attribute Mapping. We'll translate brand traits into sound characteristics:
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Tempo
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Pitch
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Texture
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Vocal presence
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Musical energy
3. Sonic Identity Design. We'll define how your brand consistently sounds across voice, music, and audio behavior. Our expert-led approach ensures that your sonic brand and sonic brand storytelling will resonate with your audience.
In sonic brand storytelling, we have to find the sweet spot — the bridge between brand narratives and customer emotion. That's where demand takes root.
The Sonic Brandmasters
ChromeOrange Media
Phase 5
Sonic Brand Strategy Application
Across All Touchpoints
This phase of sonic brand storytelling strategy development is critical. The key to making a brand enduringly recognizable is consistency— application of the brand's sonic identity and sonic brand storytelling across all advertising, video, podcasts, digital experiences, and branded content. Sonic brand storytelling must complement brand visuals and messaging across all touchpoints and platforms and tell a memorable brand story designed to increase brand recall and differentiate your brand from even its fiercest competitors.
Over time, consistent sonic brand storytelling helps forge an emotional connection between your brand and its customers that encourages enduring trust and loyalty.
Consumers who are emotionally connected to a brand have a 306% higher lifetime value, stay with a brand an average 5.1 years vs. 3.4 years, and recommend brands at a much higher rate (71% vs. 45%).*
![The Power of Sound in Brand Communications [Infographic]](https://static.wixstatic.com/media/5cbab6_d1bb8373c9c64f7b86ecc51df2f7645f~mv2.webp/v1/fill/w_1024,h_771,al_c,q_30,blur_30,enc_avif,quality_auto/5cbab6_d1bb8373c9c64f7b86ecc51df2f7645f~mv2.webp)
![The Power of Sound in Brand Communications [Infographic]](https://static.wixstatic.com/media/5cbab6_d1bb8373c9c64f7b86ecc51df2f7645f~mv2.webp/v1/fill/w_1024,h_771,al_c,q_90,enc_avif,quality_auto/5cbab6_d1bb8373c9c64f7b86ecc51df2f7645f~mv2.webp)
