The ChromeOrange Media Sonic Branding Team
- 4 min
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SONIC BRAND STORYTELLING
HOW WE WORK
Our Sonic Brand Storytelling Process
Sound profoundly impacts consumer
behavior... evokes specific emotions and creates a mood that resonates with
the brand's message.
Your brand is a story
unfolding across all
customer touchpoints.
Jonah Sachs
Consultant, Author & Entrepreneur
Phase 1
The Brand Audit
We begin the sonic brand storytelling process begins with the completion of a brand audit questionnaire. This is our Sonic Brandmasters' first introduction to your brand's nuances: identity, personality, image, differentiation, value props, positioning, proof points, messaging pillars, storytelling, brand activations, and marketing assets.
The Sonic Brandmasters will assess the alignment between your brand messaging and the way you want your brand to be perceived, looking for missed opportunities to shape your brand narratives in dynamic, unforgettable ways that can only be achieved through sound.
Phase 2
Refine Your Brand Vision
Refining your brand vision starts with an examination of your brand's identity, market position, and messaging framework. In this phase, our Chief Brand Strategist and Sonic Brandmasters will begin working with your brand and marketing teams to develop a sonic strategy for your brand that will align with and support your brand's vision, identity, values, differentiation strategy, visual brand assets, and long- and short-term goals, and will tell your brand story through the strategic use of sound.
We'll they'll work with your brand and marketing teams to map the trajectory of your brand's future course so that, going forward, the experience it will deliver will ignite an emotional connection between your brand and its customers.
Emotionally connected customers account for 37% of revenue and spend twice as much annually.*
Customers who have an emotional connection with
a brand have a 3x higher
lifetime value.*
* Source: Access
Phase 3
Competitive Analysis
We'll analyze your competitors' market position, brand messaging, and brand activations, with particular emphasis on their use of sound.
Equally important, we'll conduct customer experience and sentiment analyses of competitors' brands and your brand. That's because a brand is more about what customers say to each other about it and less about what the company says. Brand sound is also a topic of discussion among consumers, especially when the sound isn't a good fit for the brand.
Phase 4
Sonic Brand Strategy Development
A well-defined and executed brand strategy that includes sonic branding and sonic brand storytelling leads to consistent brand messaging that:
-
Supports the brand's market position
-
Encourages a strong emotional connection with customers
-
Creates higher brand equity
-
Differentiates on a deeper level
This phase of sonic brand strategy development is critical for determining precision brand strategies fueled by sonic-infused brand messaging. Our expert-led approach ensures that your sonic brand and sonic brand storytelling will resonate with your audience.
In sonic brand
storytelling, we have to
find the sweet spot — the bridge between brand narratives and the
desired customer emotion. That's where demand
takes root.
Susan Gaide
Chief Brand Strategist for ChromeOrange Media
Phase 5
Sonic Brand Strategy Implementation
Consumers with an emotional connection to a brand have a 306% higher lifetime value, stay with a brand for an average of 5.1 years vs. 3.4 years, and will recommend brands at a much higher rate (71% vs. 45%).*
Sonic brand storytelling that complements brand visuals and messaging across all touchpoints can help you tell a more memorable brand story -- an emotional one that inspires brand recognition and differentiates your brand from even its fiercest competitors.
Over time, the consistent and constant use of your brand's sonic brand assets will enable you to forge an emotional connection between your brand and its customers and can help your brand achieve enduring customer loyalty.
If your competitors have implemented sonic brand storytelling, it's time for you to think seriously about why you haven't.
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