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MEDIA

Webinette     Series

TM

No time to attend a full-blown sonic branding webinar?  No problem.  Learn about sonic branding, audio brand strategy and audio UX in these one- to two-minute webinettes.

They're everything you need to know in tiny, bite-sized chunks of information! 

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The Sonic Brand is a
Branding Foundation

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Custom-Branded Sound Creates Meaningful Connections with Consumers

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Sound:  A Vehicle for
Behavior & Perception

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Music's Effect on Consumers

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Sound is Scientifically Linked
to Memory

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Music Affects Consumer Perception

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The Mood Board

custom-composed musical idents

Custom-Composed Musical Idents

Brand audit

The Brand Audit - Part 3

Musical Idents Part 2

Musical Idents - Part 2

Turning Songs Into Jingles
Part 1

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Sonic Brands Are
Like Hit Songs

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Sonic Brand Goals

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Sound for B2B Brands

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Branding is CMOs'
Top Concern

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Sound Influences Perception
& Meaning

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Brands Evoke Emotions

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The Brand Audit - Part 1

consumer expectations

Use Sound to Align Brand Perception with Consumer Expectations

Commitment to Sound is Key

Commitment is Key

Relationship Between Visual and Sonic Brand Assets

 Relationship Between Visual and Sonic Brand Assets

Sonic Brand is Heart of Brand DNA

The Sonic Brand is the Heart
of Brand DNA

More webinettes

coming soon!

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Brand Sound: What the Research Shows

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Sonic Branding: A Powerful Brand Storytelling Tool

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The Strategic Use of Sound

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Sound Influences Buyers

Sound Connects Brands to Emotions.jpg

Sound Connects the Brand
to Emotions

Mood board.jpg

Sound Affects Mood

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It Starts With the Audio Logo

Licensing hit songs

Turning Songs Into Jingles 
Part 2

Music and sound evoke emotion

Music and Sound Change Consumer Behavior

Brand audit part 2

The Brand Audit - Part 2

Musical Idents Part 1

Musical Idents - Part 1

Turning songs into jingles part 1