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SONIC BRAND STORYTELLING
MEDIA
The Webinette Series
TM
No time to attend an hour-long webinar? No problem! Watch these one-minute webinettes—excerpts
from our Brands Like Hit Songs™ masterclass—to learn about sonic branding,
sonic brand storytelling, and audio brand strategy.
The information you need in tiny, bite-sized chunks!
The Sonic Brand is a
Branding Foundation
Custom-Branded Sound Creates Meaningful Connections with Consumers
Sound: A Vehicle for
Behavior & Perception
Music's Effect on Consumers
Sound is Scientifically Linked
to Memory
Music Affects Consumer Perception
The Mood Board
Custom-Composed Musical Idents
The Brand Audit - Part 3
Musical Idents - Part 2
Turning Songs Into Jingles
Part 1
Sonic Brands Are
Like Hit Songs
Sonic Brand Goals
Sound for B2B Brands
Branding is CMOs'
Top Concern
Sound Influences Perception
& Meaning
Brands Evoke Emotions
The Brand Audit - Part 1
Use Sound to Align Brand Perception with Consumer Expectations
Commitment is Key
Relationship Between Visual and Sonic Brand Assets
The Sonic Brand is the Heart
of Brand DNA
More webinettes
coming soon!
Brand Sound: What the Research Shows
Sonic Branding: A Powerful Brand Storytelling Tool
The Strategic Use of Sound
Sound Influences Buyers
Sound Connects the Brand
to Emotions
Sound Affects Mood
It Starts With the Audio Logo
Turning Songs Into Jingles
Part 2
Music and Sound Change Consumer Behavior
The Brand Audit - Part 2
Musical Idents - Part 1
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