SONIC BRAND STORYTELLING
SONIC BRANDING
Deliver a Total Sensory Brand Experience
Your New Brand Superpower is Sound
Logos, colors, and other imagery are standard markers of brand identity. But humans perceive sound faster than they see, taste, smell, or touch. So the next big memorable campaign might sound more memorable than it looks, making sound your new brand superpower.
The audio logo (a/k/a sonic logo), the heart of the sonic brand and an essential first step in sonic brand storytelling, is a signature piece of sound that identifies the brand and is easy to remember (think NBC, Intel, Netflix). ​Used cross-platform, the sonic logo is the most powerful way to build enduring brand recognition and differentiation.
In fact, music and sound evoke a spectrum of emotions, which enhances memory.*
* Source: Pfizer
When you hear a signature sound, your brain creates an image, puts the sound in context,and makes it very personal.
Stacey Lynn Schulman
Marketplace Intelligence Lead for The Myers Report
The Sonic Brand: The Cornerstone
Of Your Brand Story
​
The sonic brand isn't just an audio moniker. It's the cornerstone of the brand story — part of a storytelling trio with the visual logo and brand messaging.
Sound is personal.
Sound is stored in echoic memory (as opposed to visuals' shorter iconic memory), so brand sound gets into our human brains and stays there.
Sound goes deep into the areas of the brain where emotions live.
Using sound to create an emotional tie to a brand is the ideal form of customer personalization. That's because sound resonates with customers per their perceptions, beliefs, attitudes, preferences, expectations, and, yes... emotions.
Sound therefore delivers a deeply individual experience — the very definition of personalization. As a result, it creates an enduring connection between brands and consumers.
​
71% of consumers expect companies to deliver
personalized brand
interactions, and 76%
become frustrated when
that doesn't happen.*
73% of consumers say that customer experience is a deciding factor when making purchasing decisions.
The customer experience
is the next competitive battleground.
Jerry Gregoire
Owner, Redbird Flight Simulations
Turn Interest Into Engagement Across Every Touchpoint
​
Well-developed sonic brands are scalable, easily revised, adapted, and expanded to grow with the brand and capture new market segments.​ It becomes the heart of sonic brand storytelling to:
​
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Reinforce brand identity
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Boost recall
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Deliver engaging brand interactions and activations
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Ensure a consistent, highly engaging customer experience
​
Throughout all stages of the buyer's journey, sound delivers a brand experience that feels personal to customers. The importance of that is underscored by the fact that, after a positive experience with a brand, 72% of customers will share their experience with 6 or more people.*
In other words...
Out of 100 customers who have a positive experience with your brand, 72 of them would tell 432 other people about it.
​
* Source: Zippia
Music activates different areas of
the brain... responsible for memory, attention, and emotion recognition.
Rebekah Pierce
Life Skills Advocate
Use Sound to Create Unforgettable Customer Experiences
Our Sonic Brandmasters have decades of experience in music composition, record production, audio recording, music video production, jingle and theme song writing, and production music for film television, video, radio, broadcast commercials, and other brand sound applications.
​
As part of our sonic brand storytelling package, we develop playlists of custom original music, carefully and thoughtfully created here in our studios to complement the brand's sonic logo. We regularly assess and update playlists to ensure a brand symphony that consumers won’t hear anywhere else. The result is a brilliant reflection of the brand and an unforgettable sonic-enabled customer brand experience.
We also create variations to suit a variety of corporate applications and touchpoints.
The right sonic identifier can make your brand as
recognizable as a hit song.
The ChromeOrange Media
Sonic Brandmasters
Music is a world within
itself, with a language
we all understand.
Stevie Wonder
​
Music and Sound: The "Universal Language"
Our modern, Internet-driven world is border agnostic. As a result, you and your international neighbors have in common highly recognizable sonic brands to which you've been exposed.
Music and sound speak a universal language that instantaneously carries brand messaging around the globe. Brand values, promises, and personae that those sonic identities represent become perfectly clear. It doesn't matter if you understand the narration. The sounds you hear tell you the whole story. And you understand it.
Want to know more about what the strategic use of sound can do for your brand messaging? You know what to do!
![The Power of Sound in Brand Communications [Infographic]](https://static.wixstatic.com/media/5cbab6_d1bb8373c9c64f7b86ecc51df2f7645f~mv2.webp/v1/fill/w_1024,h_771,al_c,q_90,enc_auto/5cbab6_d1bb8373c9c64f7b86ecc51df2f7645f~mv2.webp)
