SONIC BRANDING

When we think about creating marketing content, most of us don’t think about neuroscience. But this academic discipline offers many...

© 2021 ChromeOrange Media. All rights reserved. Have you ever wondered what your brand would sound like if it were a melody? And have you...

What do you think of when you hear the word "branding"? Is it a name? Perhaps it's a household name like McDonald's. Or Apple. Or Nike....

PQ Media forecasts that global ad and marketing spend will grow by 7.6% in 2022, as both the overall advertising and marketing sectors...

The Covid-19 pandemic ushered in an era of heightened consumer distraction. In fact, despite an initial falloff due to the pandemic,...

When GSK began implementing television and radio advertising for prescription Trelegy, their jingle was a takeoff on the 1970 Jackson-5...

And music and sound are remembered 10 to 100 times faster than visuals are. As a result, there are 5 ways music enhances brand messaging.

In 1975, the world first heard what would become a beloved, iconic jingle: "Plop, plop, fizz, fizz, oh what a relief it is!" And the...