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SONIC BRAND STORYTELLING
THE SONIC BRANDING BLOG
Learn how to leverage sound to create enduring emotional connections between your brand and its customers.
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The Power of Sound in Brand Communications [Infographic]
Only about 10% of U.S. brands have adopted audio cues as part of their brand strategy. Here are stats on the brand power they're missing.
The ChromeOrange Media Sonic Brandmasters
Aug 22, 20241 min read
Five Ways Neuromarketing Insights Can Improve Your Content Marketing
When we think about creating marketing content, most of us don’t think about neuroscience. But this academic discipline offers many...
The ChromeOrange Media Sonic Brandmasters
Jun 3, 20224 min read
What Would Your Brand Sound Like if it Were a Melody?
Max DeLucia of The Branding Journal opines that brands must consider sound as a core component of their brand artichecture. © 2025...
The ChromeOrange Media Sonic Brandmasters
Apr 29, 20225 min read
The First 3 Steps in Developing an Audio Brand Strategy
What do you think of when you hear the word "branding"? Is it a name? Perhaps it's a household name like McDonald's. Or Apple. Or Nike....
The ChromeOrange Media Sonic Brandmasters
Feb 24, 20223 min read
3 Ways to Add Audio to your Marketing Campaign in 2022
PQ Media forecasts that global ad and marketing spend will grow by 7.6% in 2022, as both the overall advertising and marketing sectors...
The ChromeOrange Media Sonic Brandmasters
Jan 6, 20223 min read
Sonic Branding: Designing and Implementing Your Perfect Brand Voice
The Covid-19 pandemic ushered in an era of heightened consumer distraction. In fact, despite an initial falloff due to the pandemic,...
The ChromeOrange Media Sonic Brandmasters
Dec 9, 20213 min read
3 Tips for the Strategic Use of Audio in Social Media
According to an analysis conducted by The Content Factory, the average organization spends between $200 and $350 per day on social media...
The ChromeOrange Media Sonic Brandmasters
Nov 30, 20213 min read
What is Your Sonic Brand?
We love to ask marketing executives what their sonic brand is. It’s usually an eyes-wide-open, head-tilt moment because while sonic...
The ChromeOrange Media Sonic Brandmasters
Nov 18, 20212 min read
3 Reasons Why Jingles Made from Hit Songs Have an Impact on Consumers
When GSK began implementing television and radio advertising for prescription Trelegy, their jingle was a takeoff on the 1970 Jackson-5...
The ChromeOrange Media Sonic Brandmasters
Oct 26, 20213 min read
5 Ways Music Enhances Brand Messaging
And music and sound are remembered 10 to 100 times faster than visuals are. As a result, there are 5 ways music enhances brand messaging.
The ChromeOrange Media Sonic Brandmasters
Oct 22, 20213 min read
Plop, Plop, Fizz, Fizz!
In 1975, the world first heard what would become a beloved, iconic jingle: "Plop, plop, fizz, fizz, oh what a relief it is!" And the...
The ChromeOrange Media Sonic Brandmasters
Oct 4, 20213 min read
How Was Sonic Branding Invented?
We hear one question all the time: how was sonic branding invented? The answer is that it wasn’t. It came about as a natural outgrowth of...
The ChromeOrange Media Sonic Brandmasters
Aug 27, 20213 min read
10 Sonic Branding Do’s and Don’ts
Sonic branding is a powerful way to boost brand recall and recognition. As we’ve pointed out in previous blog posts and in our webinar,...
The ChromeOrange Media Sonic Brandmasters
Aug 10, 20214 min read
3 Big Reasons Why UX Designers Should Not Ignore Sound
Sound has been proven to boost brand recall by as much as 96%. User experience (UX) is about how things work. But it’s not all about...
The ChromeOrange Media Sonic Brandmasters
Aug 3, 20213 min read
Why Sound is Such a Powerful Memory Trigger
Echoic memory, which holds audio information from your sense of hearing, lasts only 2 to 4 seconds. One of the most common questions...
The ChromeOrange Media Sonic Brandmasters
Jul 26, 20214 min read
7 Steps to a Better Brand Experience
Now that the world is coming back to life following the Covid lockdown, many companies are scrambling to regain lost business. Your...
The ChromeOrange Media Sonic Brandmasters
Jul 2, 20212 min read
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