The ChromeOrange Media Sonic Branding Team
Five Ways Neuromarketing Insights Can Improve Your Content Marketing
When we think about creating marketing content, most of us don’t think about neuroscience. But this academic discipline offers many...
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The ChromeOrange Media Sonic Branding Team
- Apr 29
- 4 min
What Would Your Brand Sound Like if it Were a Melody?
© 2021 ChromeOrange Media. All rights reserved. Have you ever wondered what your brand would sound like if it were a melody? And have you...
The ChromeOrange Media Sonic Branding Team
- Feb 24
- 3 min
The First 3 Steps in Developing an Audio Brand Strategy
What do you think of when you hear the word "branding"? Is it a name? Perhaps it's a household name like McDonald's. Or Apple. Or Nike....
The ChromeOrange Media Sonic Branding Team
- Jan 6
- 3 min
3 Ways to Add Audio to your Marketing Campaign in 2022
PQ Media forecasts that global ad and marketing spend will grow by 7.6% in 2022, as both the overall advertising and marketing sectors...
The ChromeOrange Media Sonic Branding Team
- Dec 9, 2021
- 3 min
Sonic Branding: Designing and Implementing Your Perfect Brand Voice
The Covid-19 pandemic ushered in an era of heightened consumer distraction. In fact, despite an initial falloff due to the pandemic,...
The ChromeOrange Media Sonic Branding Team
- Nov 30, 2021
- 3 min
3 Tips for the Strategic Use of Audio in Social Media
According to an analysis conducted by The Content Factory, the average organization spends between $200 and $350 per day on social media...
The ChromeOrange Media Sonic Branding Team
- Nov 18, 2021
- 2 min
What is Your Sonic Brand?
We love to ask marketing executives what their sonic brand is. It’s usually an eyes-wide-open, head-tilt moment because while sonic...
The ChromeOrange Media Sonic Branding Team
- Oct 26, 2021
- 3 min
3 Reasons Why Jingles Made from Hit Songs Have an Impact on Consumers
When GSK began implementing television and radio advertising for prescription Trelegy, their jingle was a takeoff on the 1970 Jackson-5...
The ChromeOrange Media Sonic Branding Team
- Oct 22, 2021
- 3 min
5 Ways Music Enhances Brand Messaging
And music and sound are remembered 10 to 100 times faster than visuals are. As a result, there are 5 ways music enhances brand messaging.
The ChromeOrange Media Sonic Branding Team
- Oct 4, 2021
- 3 min
Plop, Plop, Fizz, Fizz!
In 1975, the world first heard what would become a beloved, iconic jingle: "Plop, plop, fizz, fizz, oh what a relief it is!" And the...
The ChromeOrange Media Sonic Branding Team
- Aug 27, 2021
- 3 min
How Was Sonic Branding Invented?
We hear one question all the time: how was sonic branding invented? The answer is that it wasn’t. It came about as a natural outgrowth of...
The ChromeOrange Media Sonic Branding Team
- Aug 10, 2021
- 4 min
10 Sonic Branding Do’s and Don’ts
Sonic branding is a powerful way to boost brand recall and recognition. As we’ve pointed out in previous blog posts and in our webinar,...
The ChromeOrange Media Sonic Branding Team
- Aug 3, 2021
- 3 min
3 Big Reasons Why UX Designers Should Not Ignore Sound
Sound has been proven to boost brand recall by as much as 96%. User experience (UX) is about how things work. But it’s not all about...
The ChromeOrange Media Sonic Branding Team
- Jul 26, 2021
- 4 min
Why Sound is Such a Powerful Memory Trigger
Echoic memory, which holds audio information from your sense of hearing, lasts only 2 to 4 seconds. One of the most common questions...
The ChromeOrange Media Sonic Branding Team
- Jul 2, 2021
- 2 min
7 Steps to a Better Brand Experience
Now that the world is coming back to life following the Covid lockdown, many companies are scrambling to regain lost business. Your...