Webinette 16:
Music Affects Consumer Perception

In this webinette, the ChromeOrange Media sonic branding squad explains how consumer perception of a brand's advertising music can permeate the perception of the brand itself and is the reason why marketers need to take considerable time deciding between custom-composed music or music from a production music library.

 

If you want to learn more, watch the whole webinette series and register for our free sonic branding masterclass, Brands Like Hit Songs.