The ChromeOrange Media Sonic Branding Squad reveals 22 insights for the strategic use of sound in branding, marketing, advertising, brand activations, customer experience, and more, in 2022 and beyond. 

 
Sound is one of the most underutilized—or at least overlooked—brand differentiators. Yet, research has shown that sound can enhance brand recall by as much as 96%. 

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Sound is not only underutilized—and overlooked—it's also underrated.  For many content creators, sound just fills up the emptiness—like an umbrella in an umbrella stand. It's time for marketers to seriously consider not just how their brands look and feel—not just how their content reads, but what their brand messaging sounds like.  

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Marketers and brand managers must make differentiation a priority. And they must make emotional connections between their brand and its customers.

 

One of the best ways to do that?  Sound.

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Learn more about sonic branding and sonic brand storytelling by visiting our Sonic Branding page.