SONIC BRAND STORYTELLING
Brands Like Hit Songs
TM
A Free Masterclass on Using Sound to Elevate Your Brand
Day & Time: TBD
Presented by Susan Faber Gaide,
Chief Brand Strategist, ChromeOrange Media
Susan Gaide is a brand and marketing strategist with 42 years of experience growing and scaling B2C and B2B brands through sonic brand storytelling. She is a former marketing and branding executive for firms that have represented Sony Electronics, Harman International, Fostex, Fairlight, and SRS Labs. She teaches brand campaign development in the online undergraduate degree program at West Virginia University's Reed College of Media and business strategy in the online undergraduate degree program at Indiana Wesleyan University's DeVoe School of Business, Technology, and Leadership.
What You'll Learn in This Masterclass
What sonic branding is
You will learn what sonic branding is and how you can leverage its power to tell a more memorable brand story, differentiate more meaningfully and create sonic brand experiences that ignite customer emotions.
The power of sound in brand communications
The power of music, sound and audio to boost brand recall by 96%, drive conversion and increase repeat purchase by 39%.
How to harness the brand-building power of sound
How you can harness the power of sonic branding and sonic brand storytelling to connect your brand's uniqueness and special value with customer expectations and preferences in a way that feels personal to them.