SONIC BRAND STORYTELLING

Long Island-based Hard Bottoms Flooring wanted to gain the level of brand visibility, recognition, recall, and consumer trust that larger flooring retailers and well-established shop-at-home flooring providers have. They operate in a category and market where:

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• Purchase decisions are high-consideration

• Trust and credibility matter

• Differentiation is difficult

• Big-box competitors create confusion for consumers but still have a competitive edge based on price

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They partnered with ChromeOrange Media to translate their brand values, personality, and promises into a standout auditory brand experience across a full range of digital marketing touchpoints and platforms, including CTV. The results exceeded their expectations.

 

Read the full case study here.