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Brands Like Hit Songs


A Free Masterclass on Using Sound to Elevate Your Brand

Day & Time: TBD

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Presented by Susan Faber Gaide, 
Chief Brand Strategist, ChromeOrange Media

Susan Gaide is a brand and marketing strategist with 42 years of experience growing and scaling B2C and B2B brands through sonic brand storytelling. She is a former marketing and branding executive for firms that have represented Sony Electronics, Harman International, Fostex, Fairlight, and SRS Labs. She teaches brand campaign development in the online undergraduate degree program at West Virginia University's Reed College of Media and business strategy in the online undergraduate degree program at Indiana Wesleyan University's DeVoe School of Business, Technology, and Leadership.  

What You'll Learn in This Masterclass

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What sonic branding is

You will learn what sonic branding is and how you can leverage its power to tell a more memorable brand story,  differentiate more meaningfully and create sonic brand experiences that ignite customer emotions. 

The power of sound in brand communications

The power of music, sound and audio to boost brand recall by 96%, drive conversion and increase repeat purchase by 39%. 

How to harness the brand-building power of sound

How you can harness the power of sonic branding and sonic brand storytelling to connect your brand's uniqueness and special value with customer expectations and preferences in a way that feels personal to them.

Join our Facebook masterclass group, ChromeOrange Brand Clinic

(URL in the video below.)
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