The ChromeOrange Media Sonic Branding Team
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SONIC BRAND STORYTELLING
Brands must
consider sound as
a core component
of their brand
architecture.
Max De Lucia
The Branding Journal
Tell a Truly Unique Brand Story Through Sound
Everything we perceive with our ears affects every other perception and conscious thought. Sound gets in so fast that it modifies all other input and sets the stage for it.* That's why the sound you pair with visuals and brand messaging is a much bigger deal than you may have ever thought it was.
If you're using cookie-cutter stock sound and music, you're killing your ability to tell your brand story in a truly unique way and make it memorable and credible.
Sonic brand storytelling uses custom-designed sonic assets that echo the brand's voice, values and personality. It amplifies brand messaging and helps achieve a deeper level of brand differentiation.
Sound also drives emotions. That’s why it's a powerful way to create a more memorable, enduring brand story.
*Seth Horowitz, Author of The Universal Sense: How Hearing Shapes the Mind
Achieve Meaningful Brand Differentiation Through
Sonic Brand Storytelling
Our Sonic Brandmasters specialize in the articulation of brand uniqueness through sound. After a deep examination of all the nuances of your brand that distinguish it from the competition, they'll create sonic brand assets that will connect your brand's special value with customer expectations and preferences.
And, because they also have expertise in graphic design, brand messaging, multimedia production, consumer behavior, and business strategy, our Sonic Brandmasters bring to every sonic brand storytelling project a 360-degree view of sound as a brand differentiator and growth driver.
Schedule a complimentary phone conference with the Sonic Brandmasters to learn more about building a stronger brand through sound.
TM
Sound gives you
sensory input that
is not limited by
field of vision.
Seth Horowitz
Author of The Universal Sense: How Hearing Shapes the Mind
Melody, harmony, and
rhythm create connection points to current or past experiences and emotions.
The ChromeOrange Media
Sonic Brandmasters
Use Sound to Ignite Customer Emotions
If you're looking for a way to tell a more memorable brand story and build a stronger brand, we can help you leverage the immense power of sound to ignite customer emotions. Sound is so powerful that ads with brand-fit sound elicit a higher emotional response, attention level, brand attitude, and purchase intent than those without sound.*
In fact, Leicester University has found that brands with music that fit their brand identity are 96% more likely to be recalled than those with non-fitting music.**
And, the negative impact of non-fit music on consumers is startling: surveys reveal that the wrong sound makes 44% leave, and when they do, a whopping 38% won’t come back.
And what about silence? It causes consumer discomfort.***
* According to SEHD Communications
** CMO Alliance
*** Journal of Business Research
Sound from media increases immersion
of the audience in the story, adding credibility to the narration.
Francisco Cuadrado, Isabel Lopez-Cobo, Tania Mateos-Blanco & Ana Tajadura-Jiménez
Use Sound to Create Engaging, Memorable Customer Experiences
Used strategically over time, sonic brand storytelling can make your brand instantly recognizable and can help you deliver highly engaging, enduringly memorable customer experiences and activations.
Delivered consistently, the right brand
sound can boost brand recall by 96%.*
Our Sonic Brandmasters will take into consideration your brand's existing visuals, brand messaging, target audience, and market position when developing sonic brand storytelling for your brand. The goal is to integrate your unique brand sound into brand narratives and activations to engage customers throughout the customer journey.
Sound gets routed quickly to precortical areas of the brain that are not part of the wiring for conscious thinking. These are the places where emotions are generated.
Seth Horowitz
Author of The Universal Sense: How Hearing Shapes the Mind
Half of the storytelling
ability is sound.
Joe Herrington
Principal Media Designer for Walt Disney Imagineering
Our Mission
We're dedicated to empowering better brand experiences through the strategic use of sound. We help clients craft impactful sonic brand stories and deliver brand experiences that captivate, engage, and inspire customers—resonating deeply with them to drive enduring, meaningful connections across the full spectrum of customer touchpoints.
Our Core Values
Integrity
Be a trusted partner who works collaboratively with you—with honesty, authenticity, and transparency—to help you achieve enduring brand differentiation through sound and forge an emotional connection between your brand and its customers.
Excellence
Deliver outstanding sonic brand storytelling, sonic brand assets and customer service.
Accountability
Hold ourselves accountable for delivering on our promises.
Our Story
Small-to-medium-sized businesses (SMBs) still struggle to rebound following the pandemic. We're committed to helping them gain competitive advantage through sonic brand storytelling. Designed to amplify brand narratives, captivate and engage audiences, and drive strategic business outcomes, sonic brand storytelling helps SMB brands compete—even against larger players in crowded markets.
Imagine your brand becoming as instantly recognizable as its large-scale competitors in a way that uniquely ignites customer emotions and shepherds customers through the buying journey. That's the power of sonic brand storytelling.
While many agencies provide sonic branding services, we're different. We don't merely create sonic identities. We specialize in the strategic use of sound and sonic brand expressions to make every touchpoint a customer experience that feels personal.
Plus, we make it surprisingly affordable for SMB brands to leverage sound's amazing brand-building power.
And we practice what we preach. We make our own sonic identity and sonic brand storytelling our first client introduction to what we do. You won't find our competitors doing that.
Watch the video at right and watch our explainer video here to experience what we mean. Then, schedule your complimentary consultation with our Sonic Brandmasters. We look forward to helping you tell your brand story through sound.
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