We love to ask marketing executives what their sonic brand is. It’s usually an eyes-wide-open, head-tilt moment because while sonic...

Sound has been proven to boost brand recall by as much as 96%. User experience (UX) is about how things work.  But it’s not all about...

Echoic memory, which holds audio information from your sense of hearing, lasts only 2 to 4 seconds. One of the most common questions...