THE SONIC BRANDING BLOG

Learn how to leverage sound to create enduring emotional connections between your brand and its customers.

The ChromeOrange Media Sonic Brandmasters

Aug 221 min read

The Power of Sound in Brand Communications [Infographic]

Only about 10% of U.S. brands have adopted audio cues as part of their brand strategy. Here are stats on the brand power they're missing.

The ChromeOrange Media Sonic Brandmasters

Nov 30, 20213 min read

3 Tips for the Strategic Use of Audio in Social Media

According to an analysis conducted by The Content Factory, the average organization spends between $200 and $350 per day on social media...

The ChromeOrange Media Sonic Brandmasters

Nov 18, 20212 min read

What is Your Sonic Brand?

We love to ask marketing executives what their sonic brand is. It’s usually an eyes-wide-open, head-tilt moment because while sonic...

The ChromeOrange Media Sonic Brandmasters

Aug 27, 20213 min read

How Was Sonic Branding Invented?

We hear one question all the time: how was sonic branding invented? The answer is that it wasn’t. It came about as a natural outgrowth of...

The ChromeOrange Media Sonic Brandmasters

Aug 10, 20214 min read

10 Sonic Branding Do’s and Don’ts

Sonic branding is a powerful way to boost brand recall and recognition. As we’ve pointed out in previous blog posts and in our webinar,...

The ChromeOrange Media Sonic Brandmasters

Aug 3, 20213 min read

3 Big Reasons Why UX Designers Should Not Ignore Sound

Sound has been proven to boost brand recall by as much as 96%. User experience (UX) is about how things work. But it’s not all about...

The ChromeOrange Media Sonic Brandmasters

Jul 26, 20214 min read

Why Sound is Such a Powerful Memory Trigger

Echoic memory, which holds audio information from your sense of hearing, lasts only 2 to 4 seconds. One of the most common questions...