The Power of Sound in Brand Communications [Infographic]

32-41% of consumers react negatively or very negatively to silence. So why aren't more brands using sound to connect with them?

Despite the fact that sonic branding has been proven to boost brand recall and leads to positive consumer perception of the brand, it is being used by only a small percentage of U.S. companies. Make no mistake about it--sound evokes emotion. Want your brand to connect with consumer emotions in a way that feels personal to them? You need sound. The brand power you're missing is illustrated in the infographic below.

This infographic illustrates the brand-strengthening power of sound that the majority of brands are missing.