THE SONIC BRANDING BLOG

Learn how to leverage sound to create enduring emotional connections between your brand and its customers.

The ChromeOrange Media Sonic Brandmasters

Nov 18, 20212 min

What is Your Sonic Brand?

We love to ask marketing executives what their sonic brand is. It’s usually an eyes-wide-open, head-tilt moment because while sonic...

The ChromeOrange Media Sonic Brandmasters

Oct 26, 20213 min

3 Reasons Why Jingles Made from Hit Songs Have an Impact on Consumers

When GSK began implementing television and radio advertising for prescription Trelegy, their jingle was a takeoff on the 1970 Jackson-5...

The ChromeOrange Media Sonic Brandmasters

Oct 4, 20213 min

Plop, Plop, Fizz, Fizz!

In 1975, the world first heard what would become a beloved, iconic jingle: "Plop, plop, fizz, fizz, oh what a relief it is!" And the...