Sonic Brand Storytelling

Tell a unique, memorable brand story.

Hearing's share in brand
building is 41%.

Martin Lindstrom

Brand Sense: Sensory Secrets Behind the Stuff We Buy (Forward by Philip Kotler)

Brands must

consider sound as

a core component

of their brand

architecture.

Max De Lucia

The Branding Journal

Tell a Stronger Brand Story Through Sound

Everything we perceive with our ears affects every other perception and conscious thought. Sound gets in so fast that it modifies all other input and sets the stage for it.* That's why the sound you pair with visuals and brand messaging is a much bigger deal than you may have ever thought it was.

If you're using cookie-cutter stock sound and music, you're killing your ability to tell your brand story in a truly unique, memorable way.

Sonic brand storytelling uses custom-designed sound that echoes brand voice, values, and personality. It amplifies brand messaging and differentiates the brand on an emotional level.

Sound drives emotions. That’s why it's a powerful way to create a more memorable, enduring brand story.

*Seth Horowitz,

Author of The Universal Sense:

How Hearing Shapes the Mind

Get Infographic

Articulate Brand Uniqueness Through Sound

Our Sonic Brandmasters specialize in the articulation of brand uniqueness through sound. They create sonic brand experiences that connect brand value with customer expectations, preferences, and emotions.

Our Sonic Brandmasters also have expertise in graphic design, brand messaging, multimedia production, consumer behavior, and business strategy, so they bring to every sonic brand storytelling project a 360-degree view of brands and their customers.

Schedule a complimentary phone conference with the Sonic Brandmasters to learn more about the strategic use of sound to build a stronger brand.

TM

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Sound gives you

sensory input that

is not limited by

field of vision.

Seth Horowitz

Author of The Universal Sense: How Hearing Shapes the Mind

Melody, harmony, and

rhythm create connection points to current or past experiences and emotions.

The ChromeOrange Media
Sonic Brandmasters

Ignite Customer Emotions Through Sound

If you're looking for a way to tell a more memorable brand story and build a stronger brand, we can help you leverage the immense power of sound to ignite customer emotions. Sound is so powerful that ads with brand-fit sound elicit a higher emotional response, attention level, brand attitude, and purchase intent than those without sound.*

In fact, Leicester University has found that brands with music that fit their brand identity are 96% more likely to be recalled than those with non-fitting music.**

And what about silence? It causes consumer discomfort.***

* According to SEHD Communications

** CMO Alliance

*** Journal of Business Research

Sound from media increases immersion
of the audience in the story, adding
credibility to the narration.

Francisco Cuadrado, Isabel Lopez-Cobo, Tania Mateos-Blanco & Ana Tajadura-Jiménez

Arousing the Sound: A Field Study on the Emotional Impact on Children of Arousing Sound Design and 3D Audio Spatialization in an Audio Story

Create Memorable Customer Experiences Through Sound

Used strategically over time, sonic brand storytelling can make your brand instantly recognizable and can help you deliver highly engaging, enduringly memorable customer experiences and activations.

Delivered consistently, the right brand

sound can boost brand recall by 96%.*

Our Sonic Brandmasters will take into consideration your brand's existing visuals, brand messaging, target audience, and market position when developing sonic brand storytelling for your brand. The goal is to integrate your unique brand sound into brand narratives and activations to engage customers throughout the customer journey.

* Source: BrandMind

Sound gets routed quickly to precortical areas of the brain that are not part of the wiring for conscious thinking. These are the places where emotions

are generated.

Seth Horowitz

Author of The Universal Sense: How Hearing Shapes the Mind

Half of the storytelling

ability is sound.

Joe Herrington

Principal Media Designer for Walt Disney Imagineering

Our Mission

We're dedicated to empowering better brand experiences through the strategic use of sound. We help clients craft impactful sonic brand stories and deliver brand experiences that captivate, engage, and inspire customers—resonating deeply with them to drive enduring, meaningful connections across the full spectrum of customer touchpoints.

Our Core Values

Integrity

Be a trusted partner who works collaboratively with you—with honesty, authenticity, and transparency—to help you achieve enduring brand differentiation through sound and forge an emotional connection between your brand and its customers.

Excellence

Deliver outstanding sonic brand storytelling, sonic brand assets and customer service.

Accountability

Hold ourselves accountable for delivering on our promises.

Create Meaningful, Memorable Differentiation Through Sound

Imagine your SMB brand becoming as instantly recognizable as its biggest competitors. It can happen through the strategic use of sound. That's because sound communicates meaningful, memorable differentiation.

Sound captivates, engages, and motivates customers. And it ignites customer emotions at every stage of the buying journey.

But unlike our competitors, who merely create sonic brand identities, we specialize in long-term audio brand strategy and sonic brand storytelling—the ongoing strategic use of sound to drive impactful customer brand experiences that lead to higher conversion rates and customer loyalty.

We practice what we preach, too. Unlike our competitors, our agency has a sonic identity that we weave into all of our own sonic brand storytelling. Play the video on this page and view our explainer video here to experience it.