Sound is a Powerful Memory Trigger
Studies show that the right sound and music, as part of an audio brand strategy, can boost brand recognition and recall by as much as 96%.
Used consistently, the right sound can:
Impact consumers on a powerful emotional level
Enhance consumer interaction with the brand
Stimulate consumers to bond with the brand
Build consumer trust in the brand
It can even increase repeat purchase by up to 39%.
But the right sound doesn't mimic your competitors' sound and it
doesn't come from a stock library. The right sound is custom-tailored
to your brand and is infused with an audio logo that serves as a
unique sonic identifier for your brand.
was founded by two music industry executives who saw a need for brands to be matched with memorable brand audio assets as much as they need to be paired
with striking visuals and perfectly-crafted messages.
Like a rock star with a hit song.
The members of our sonic branding and audio brand strategy team have 30 years of experience bringing together marketing, branding, advertising, songwriting, music production and strategic business planning to build and grow companies and
brands like yours.
The ChromeOrange Media
sonic branding team
takes into consideration sound and your brand's existing visuals when we develop an audio brand strategy and create audio brand assets for your brand, particularly sonic brand assets that enable an engaging audio user experience.
Like a hit song,
your brand must be instantly recognizable and memorable from a sonic perspective as much as from messaging and visual perspectives.
Want to know more about sonic branding and audio brand strategy ?
The ChromeOrange Media sonic branding team won't rest until your brand's most important KPIs are achieved.
Like a hit song,
every aspect of your brand and every brand asset has to boost brand recognition and recall, inspire consumer brand loyalty, and encourage repeat purchase.
We go well beyond that with you,
analyzing customer journey, customer sentiment and customer empathy so you gain a deeper understanding of your brand's
true market position.