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The ChromeOrange Media Sonic Brandmasters
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SONIC BRAND STORYTELLING
Brands must
consider sound as
a core component
of their brand
architecture.
Max De Lucia
The Branding Journal
Tell a Stronger Brand Story Through Sound
Everything we perceive with our ears affects every other perception and conscious thought. Sound gets in so fast that it modifies all other input and sets the stage for it.* That's why the sound you pair with visuals and brand messaging is a much bigger deal than you may have ever thought it was.
If you're using cookie-cutter stock sound and music, you're killing your ability to tell your brand story in a truly unique, memorable way.
Sonic brand storytelling uses custom-designed sound that echoes brand voice, values, and personality. It amplifies brand messaging and differentiates the brand on an emotional level.
Sound drives emotions. That’s why it's a powerful way to create a more memorable, enduring brand story.
*Seth Horowitz,
Author of The Universal Sense:
How Hearing Shapes the Mind
Articulate Brand Uniqueness Through Sound
Our Sonic Brandmasters specialize in the articulation of brand uniqueness through sound, creating sonic brand experiences that connect brand value with customer expectations, preferences, and emotions.
Our Sonic Brandmasters also have expertise in graphic design, brand messaging, multimedia production, consumer behavior, and business strategy, so they bring a 360-degree view of brands and consumers to every sonic brand storytelling project.
Schedule your complimentary consultation to learn more about using sound to build a stronger brand.
TM
Sound gives you
sensory input that
is not limited by
field of vision.
Seth Horowitz
Author of The Universal Sense: How Hearing Shapes the Mind
Melody, harmony, and
rhythm create connection points to current or past experiences and emotions.
The ChromeOrange Media
Sonic Brandmasters
Ignite Customer Emotions Through Sound
If you're looking for a way to tell your brand story in a way that will long be remembered, tap into customer emotions through sound. Sound is so powerful that ads with brand-fit sound elicit a higher emotional response, attention level, brand attitude, and purchase intent than those without sound.*
In fact, Leicester University has found that brands with music that fit their brand identity are 96% more likely to be recalled than those with non-fitting music.**
And what about silence? Studies show that it causes consumer discomfort.***
* According to SEHD Communications
** CMO Alliance
*** Journal of Business Research
Sound from media increases immersion
of the audience in the story, adding
credibility to the narration.
Francisco Cuadrado, Isabel Lopez-Cobo, Tania Mateos-Blanco & Ana Tajadura-Jiménez
Create Memorable Customer Experiences Through Sound
Used strategically over time, sonic brand storytelling can make your brand instantly recognizable and can help you deliver highly engaging, enduringly memorable customer experiences and activations.
Delivered consistently, the right brand
sound can boost brand recall by 96%.*
Our Sonic Brandmasters will take into consideration your brand's existing visuals, brand messaging, target audience, and market position when developing sonic brand storytelling for your brand. The goal is to integrate your unique brand sound into brand narratives and activations to engage customers throughout the customer journey.
* Source: BrandMind
Sound gets routed quickly to precortical areas of the brain that are not part of the wiring for conscious thinking. These are the places where emotions
are generated.
Seth Horowitz
Author of The Universal Sense: How Hearing Shapes the Mind
Half of the storytelling
ability is sound.
Joe Herrington
Principal Media Designer for Walt Disney Imagineering
Our Mission
We're dedicated to empowering better brand experiences through the strategic use of sound. We help clients craft impactful sonic brand stories and deliver brand experiences that captivate, engage, and inspire customers—resonating deeply with them to drive enduring, meaningful connections across the full spectrum of customer touchpoints.
Our Core Values
Integrity
Be a trusted partner who works collaboratively with you—with honesty, authenticity, and transparency—to help you achieve enduring brand differentiation through sound and forge an emotional connection between your brand and its customers.
Excellence
Deliver outstanding sonic brand storytelling, sonic brand assets and customer service.
Accountability
Hold ourselves accountable for delivering on our promises.
Create Meaningful, Memorable Differentiation Through Sound
Imagine your SMB brand being as instantly recognizable as its biggest competitors. It can happen through the strategic use of sound to captivate, engage, and motivate customers. Sound is proven to connect with customer emotions at every stage of the buying journey.
But we're not one of those agencies that merely creates sonic brand identities. ChromeOrange Media specializes in long-term audio brand strategies and sonic brand storytelling—the ongoing use of sound to drive impactful customer brand experiences that lead to higher conversion and customer loyalty.
We practice what we preach, too. Our agency has its own sonic identity that we weave into all the sonic brand storytelling we do for ourselves. Play the video on this page and view our explainer video here to experience it.
Now that we've gotten your attention, click or tap below to schedule your complimentary consultation.
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