THE SONIC BRANDING BLOG

Learn how to leverage sound to create enduring emotional connections between your brand and its customers.

The ChromeOrange Media Sonic Brandmasters

Jun 3, 20224 min read

When we think about creating marketing content, most of us don’t think about neuroscience. But this academic discipline offers many...

The ChromeOrange Media Sonic Brandmasters

Nov 30, 20213 min read

According to an analysis conducted by The Content Factory, the average organization spends between $200 and $350 per day on social media...

The ChromeOrange Media Sonic Brandmasters

Oct 26, 20213 min read

When GSK began implementing television and radio advertising for prescription Trelegy, their jingle was a takeoff on the 1970 Jackson-5...

The ChromeOrange Media Sonic Brandmasters

Oct 22, 20213 min read

And music and sound are remembered 10 to 100 times faster than visuals are. As a result, there are 5 ways music enhances brand messaging.

The ChromeOrange Media Sonic Brandmasters

Oct 4, 20213 min read

In 1975, the world first heard what would become a beloved, iconic jingle: "Plop, plop, fizz, fizz, oh what a relief it is!" And the...

The ChromeOrange Media Sonic Brandmasters

Aug 27, 20213 min read

We hear one question all the time: how was sonic branding invented? The answer is that it wasn’t. It came about as a natural outgrowth of...

The ChromeOrange Media Sonic Brandmasters

Jul 26, 20214 min read

Echoic memory, which holds audio information from your sense of hearing, lasts only 2 to 4 seconds. One of the most common questions...