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SONIC BRAND STORYTELLING
THE SONIC BRANDING BLOG
Learn how to leverage sound to create enduring emotional connections between your brand and its customers.
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![The Power of Sound in Brand Communications [Infographic]](https://static.wixstatic.com/media/5cbab6_d1bb8373c9c64f7b86ecc51df2f7645f~mv2.webp/v1/fill/w_1024,h_769,al_c,q_30,blur_30,enc_avif,quality_auto/5cbab6_d1bb8373c9c64f7b86ecc51df2f7645f~mv2.webp)
![The Power of Sound in Brand Communications [Infographic]](https://static.wixstatic.com/media/5cbab6_d1bb8373c9c64f7b86ecc51df2f7645f~mv2.webp/v1/fill/w_1024,h_769,al_c,q_90,enc_avif,quality_auto/5cbab6_d1bb8373c9c64f7b86ecc51df2f7645f~mv2.webp)
The Power of Sound in Brand Communications [Infographic]
Only about 10% of U.S. brands have adopted audio cues as part of their brand strategy. Here are stats on the brand power they're missing.
The ChromeOrange Media Sonic Brandmasters
Aug 22, 20241 min read
3 Tips for the Strategic Use of Audio in Social Media
According to an analysis conducted by The Content Factory, the average organization spends between $200 and $350 per day on social media...
The ChromeOrange Media Sonic Brandmasters
Nov 30, 20213 min read
What is Your Sonic Brand?
We love to ask marketing executives what their sonic brand is. It’s usually an eyes-wide-open, head-tilt moment because while sonic...
The ChromeOrange Media Sonic Brandmasters
Nov 18, 20212 min read
3 Reasons Why Jingles Made from Hit Songs Have an Impact on Consumers
When GSK began implementing television and radio advertising for prescription Trelegy, their jingle was a takeoff on the 1970 Jackson-5...
The ChromeOrange Media Sonic Brandmasters
Oct 26, 20213 min read
Plop, Plop, Fizz, Fizz!
In 1975, the world first heard what would become a beloved, iconic jingle: "Plop, plop, fizz, fizz, oh what a relief it is!" And the...
The ChromeOrange Media Sonic Brandmasters
Oct 4, 20213 min read
How Was Sonic Branding Invented?
We hear one question all the time: how was sonic branding invented? The answer is that it wasn’t. It came about as a natural outgrowth of...
The ChromeOrange Media Sonic Brandmasters
Aug 27, 20213 min read
10 Sonic Branding Do’s and Don’ts
Sonic branding is a powerful way to boost brand recall and recognition. As we’ve pointed out in previous blog posts and in our webinar,...
The ChromeOrange Media Sonic Brandmasters
Aug 10, 20214 min read
Why Sound is Such a Powerful Memory Trigger
Echoic memory, which holds audio information from your sense of hearing, lasts only 2 to 4 seconds. One of the most common questions...
The ChromeOrange Media Sonic Brandmasters
Jul 26, 20214 min read
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