The ChromeOrange Media Sonic Branding Team
3 Tips for the Strategic Use of Audio in Social Media
According to an analysis conducted by The Content Factory, the average organization spends between $200 and $350 per day on social media...
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SONIC BRANDING
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The ChromeOrange Media Sonic Branding Team
- Nov 18, 2021
- 2 min
What is Your Sonic Brand?
We love to ask marketing executives what their sonic brand is. It’s usually an eyes-wide-open, head-tilt moment because while sonic...
The ChromeOrange Media Sonic Branding Team
- Oct 26, 2021
- 3 min
3 Reasons Why Jingles Made from Hit Songs Have an Impact on Consumers
When GSK began implementing television and radio advertising for prescription Trelegy, their jingle was a takeoff on the 1970 Jackson-5...
The ChromeOrange Media Sonic Branding Team
- Oct 4, 2021
- 3 min
Plop, Plop, Fizz, Fizz!
In 1975, the world first heard what would become a beloved, iconic jingle: "Plop, plop, fizz, fizz, oh what a relief it is!" And the...
The ChromeOrange Media Sonic Branding Team
- Aug 27, 2021
- 3 min
How Was Sonic Branding Invented?
We hear one question all the time: how was sonic branding invented? The answer is that it wasn’t. It came about as a natural outgrowth of...
The ChromeOrange Media Sonic Branding Team
- Aug 10, 2021
- 4 min
10 Sonic Branding Do’s and Don’ts
Sonic branding is a powerful way to boost brand recall and recognition. As we’ve pointed out in previous blog posts and in our webinar,...
The ChromeOrange Media Sonic Branding Team
- Jul 26, 2021
- 4 min
Why Sound is Such a Powerful Memory Trigger
Echoic memory, which holds audio information from your sense of hearing, lasts only 2 to 4 seconds. One of the most common questions...
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