THE SONIC BRANDING BLOG

Learn how to leverage sound to create enduring emotional connections between your brand and its customers.

The ChromeOrange Media Sonic Brandmasters

The Power of Sound in Brand Communications [Infographic]

Only about 10% of U.S. brands have adopted audio cues as part of their brand strategy. Here are stats on the brand power they're missing.

The ChromeOrange Media Sonic Brandmasters

3 Tips for the Strategic Use of Audio in Social Media

According to an analysis conducted by The Content Factory, the average organization spends between $200 and $350 per day on social media...

The ChromeOrange Media Sonic Brandmasters

What is Your Sonic Brand?

We love to ask marketing executives what their sonic brand is. It’s usually an eyes-wide-open, head-tilt moment because while sonic...

The ChromeOrange Media Sonic Brandmasters

3 Reasons Why Jingles Made from Hit Songs Have an Impact on Consumers

When GSK began implementing television and radio advertising for prescription Trelegy, their jingle was a takeoff on the 1970 Jackson-5...

The ChromeOrange Media Sonic Brandmasters

Plop, Plop, Fizz, Fizz!

In 1975, the world first heard what would become a beloved, iconic jingle: "Plop, plop, fizz, fizz, oh what a relief it is!" And the...

The ChromeOrange Media Sonic Brandmasters

How Was Sonic Branding Invented?

We hear one question all the time: how was sonic branding invented? The answer is that it wasn’t. It came about as a natural outgrowth of...

The ChromeOrange Media Sonic Brandmasters

10 Sonic Branding Do’s and Don’ts

Sonic branding is a powerful way to boost brand recall and recognition. As we’ve pointed out in previous blog posts and in our webinar,...

The ChromeOrange Media Sonic Brandmasters

Why Sound is Such a Powerful Memory Trigger

Echoic memory, which holds audio information from your sense of hearing, lasts only 2 to 4 seconds. One of the most common questions...