The ChromeOrange Media Sonic Branding TeamNov 30, 20213 minAudio brand strategy3 Tips for the Strategic Use of Audio in Social MediaAccording to an analysis conducted by The Content Factory, the average organization spends between $200 and $350 per day on social media...
The ChromeOrange Media Sonic Branding TeamNov 18, 20212 minSonic brandingWhat is Your Sonic Brand?We love to ask marketing executives what their sonic brand is. It’s usually an eyes-wide-open, head-tilt moment because while sonic...
The ChromeOrange Media Sonic Branding TeamOct 26, 20213 min3 Reasons Why Jingles Made from Hit Songs Have an Impact on ConsumersWhen GSK began implementing television and radio advertising for prescription Trelegy, their jingle was a takeoff on the 1970 Jackson-5...
The ChromeOrange Media Sonic Branding TeamOct 4, 20213 minPlop, Plop, Fizz, Fizz!In 1975, the world first heard what would become a beloved, iconic jingle: "Plop, plop, fizz, fizz, oh what a relief it is!" And the...